Broadcast Electric Field Radio Station Strength

Most industries have a national body providing marketing information to both its members and the industry’s customers. In the UK, that body is the RAB, the Radio Advertising Bureau. Funded entirely by individual radio stations and radio station groups from the commercial radio industry in Scotland, England, Wales and Northern Ireland who comprise its members, it aims to promote their interests, and act as an information centre for all aspects of radio and commercial radio in particular.

What Does the Radio Marketing Bureau Do?

Their main stated aim and the reason for the organisation’s existence is to:” to encourage advertisers and agencies to consider radio more often as part of their communications solutions, and to help them use the medium more effectively and creatively.”

Briefly the RAB focuses its efforts in a number of areas, namely:

• Ad Effectiveness
• Creativity
• Exploring ideas
• Training
• Organising Awards
• Research.

The service is free to advertisers and advertising agencies and as a marketing body, like any other similar body, undertakes to market radio to advertisers and potential advertisers in their market, in this case the whole of the United Kingdom.

The Radio Centre

The RAB is part of the Radio Centre and is based at their offices in Golden Square, London, UK. The Radio Centre itself was formed in 2006 as a result of a merger of two previously separate organisations, the Commercial Radio Companies Association (CRCA), and the RAB itself, to form one entity under one administration. Together it was envisaged and they have worked together under that plan since, to create a unified “vision and plan for shaping Commercial Radio’s future.”

Whilst the RAB is the marketing arm of the industry, the Radio Centre itself has a wider brief, speaking for the UK radio industry within the UK and further afield to:

• Accessory Radio Satellite Sirius

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• Wireless Earpiece Radio

• Trinity Radio

• Monitoring Radio Uk

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