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Jack Canfield, author of the Chicken Soup for the Soul Books, attributes the success of the series to doing daily radio interviews. It’s easy and a cost effective method to promote books from home, via phone.
There no gas used, no travel time involved, nor any need to dress up, worry about a hairdo, or even be concerned about bad breath. It’s a time-efficient way to reach many people in different places with little expense. The main investments are time and the cost of sending out press kits and review copies of books.
Via phone the guest chooses where to sit and can have notes and the book on hand. If a tough question is asked, no one sees the author’s expression. While starting to answer, it’s possible to consult notes, look in the book, or check facts.To make it easy to cover important talking points, the interviewee can post a checklist. Interviews can last from a few minutes to an hour, and it's all all free radio time.