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Whilst Brooklyn’s finest may currently be the premier entrepreneur of the rap generation, he certainly wasn’t necessarily the original. RZA’s supergroup had the hip-hop culture covered long before Jigga was imploring us to "pledge our allegiance" in 'Run This Town.'
Established in 1984, many would argue that pioneering label Def Jam was the first true hip-hop brand. The Universal Music Group imprint is arguably just that, although it really did focus solely on the one aspect of the market. It wasn’t until 1992, however, that hip-hop witnessed the birth of the first superbrand.
Capturing the collective imagination of an entire generation, Wu-Tang embodied both the grittiness of the early 90s New York scene and the almost cinematic storytelling abilities of the African oral culture. Wu-Tang was the epitome of everything that hip-hop stood for: fearless self-expression coupled with skilfully crafted messages and an undeniable experimental streak.
Information on the Hitchhiker's Guide to the Galaxy BBC radio series, created by the legand that was Douglas Adams. If you don;t own the series, you should.